Mac's Law of App Store Pricing
A unique way of looking at the app pricing model. I first disagreed with your model and then immediately agreed based on this comment from Peter Vesterbacka (the Rovio "it" guy) on why he made Angry Birds free for Android and not iOS:
"Free is the way to go with Android. Nobody has been successful selling content on Android. We will offer a way to remove the ads by paying for the app, but we don’t expect that to be a huge revenue stream." http://technmarketing.com/iphone/peter-vesterbacka-maker-of-angry-b...
His assertion is that you can't sell apps on the Android because the model simply doesn't work for selling content. Android devices often come at a low cost if not free; the person investing in the phone acknowledges that they are not brand-committed. iPhone, iPad and Mac, on the other hand, are investments. The purchaser is making a conscious brand choice and paying premium for the choice. Hence, they are more likely to pay for premium software.
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1 Posted by Andrew McKinney on 02 Jan, 2011 02:31 PM
A unique way of looking at the app pricing model. I first disagreed with your model and then immediately agreed based on this comment from Peter Vesterbacka (the Rovio "it" guy) on why he made Angry Birds free for Android and not iOS:
"Free is the way to go with Android. Nobody has been successful selling content on Android. We will offer a way to remove the ads by paying for the app, but we don’t expect that to be a huge revenue stream." http://technmarketing.com/iphone/peter-vesterbacka-maker-of-angry-b...
His assertion is that you can't sell apps on the Android because the model simply doesn't work for selling content. Android devices often come at a low cost if not free; the person investing in the phone acknowledges that they are not brand-committed. iPhone, iPad and Mac, on the other hand, are investments. The purchaser is making a conscious brand choice and paying premium for the choice. Hence, they are more likely to pay for premium software.
support closed this discussion on 13 May, 2013 07:30 PM.